In any new business pitch energy can be the magic ingredient. If you don’t have it you will fail. If you do have it, and know how to use it, you will succeed more often.
The marvellous Paul Arden in his world’s best selling book, IT’S NOT HOW GOOD YOU ARE, IT’S HOW GOOD YOU WANT TO BE, states “energy is 75% of the job, if you haven’t got, it be nice”. This holds true for individuals, companies and, even more, for teams pitching for business.
The latest Best Practice Guide is titled Managing Energy.
It contains a number of practical and original concepts on managing energy in others, generating it and , importantly, harnessing it. In pitch situations the last macho minute, midnight oil burning, syndrome is something to avoid!
The guide was art directed and visualised by Jim Salter with type on this and all the guides by Nick Thompson to whom many thanks. Best viewed full screen, pressing down load.