When the pressure is really on body language is usually an accurate indicator of who is really up for it and who is not.  We saw this last week!

Winners include  David Cameron  and George Osborne. Both have visibly grown into their new roles. Cameron already looks and acts the part on the world stage, exuding confidence. Osborne handled the toughest of budgets, the speech and the interviews, with genuine poise and control. Impressive.

Two relatively unknown tennis players, Iszner and Mahut, handled eleven hours of unbelievable competitive pressure, one with a deliberate high energy demonstration, the other in energy conservation mode.  But both, as the close-ups showed, were  in their own  zones of focused unyielding determination. Unreal!

Compare this with the week’s (very big) losers.

Capello a few short weeka ago looked like a winner. Strong, silent, standing tall with arms folded, a man in command. Since arriving in South Africa he has been a changed man. Angry words, increasingly manic, and mystified, body language. He no longer looked a winner.

Much the same happened to the team. They never looked as if they were thrilled or delighted to be taking part and that was before they went on the pitch. The words spoken were either unpleasant petulance, Terry, or subdued mumbles, Lampard. The only one who looked positive was James once reinstated!

On the pitch you did not need to know the score to tell they were losers.

As Obama removes the bust of Churchill from the Oval office, yet another petulant anti- British gesture, it is interesting to compare the two leaders. Whilst the threat of invading oil slicks is not quite that of invading Germans, the pressure is on.

When we first came to know and admire Obama it was through his power as an orator during the election campaign and at his inauguration. Great words allied to strong storytelling, compelling body language, commanding voice and and mastery of the twin teleprompters allowing him to ‘look’ with confidence from side to side.

Today he is diminished as a comminicator. Caught between oratory and the demands of  the press conference he does not have the easy confidence of a Clinton, his words lack authority and too often rely on the convenient whipping boy, BP/ Britain, to score cheap points. He looks less of a leader.

Churchill only had radio, and no teleprompters.

Spellbinding words and still today spine-tingling delivery.  These are the final speaking notes for that speech and it is fascinating to see that, without the help of media consultants and a bevy of scriptwriters, Churchill knew how to prepare.

The speech went through two drafts, the first dictated to his secretaries, then revised in longhand and  put into blank verse for emphasis and rhythm. Try reading it aloud yourself.  See how the layout of the words brings pitch and pace and pause to your delivery.

You may not be a Churchill but neither is Obama.

As the host country South Africa have worked wonders in presenting their Rainbow Nation to the world. Stunning scenery, brilliant stadiums (all with better grass than Wembley), vivid colours, a joyous vibrant welcome all adding up to a sense of enormous  pride and optimism of a country on the move.

Sadly, and this is true for all host countries, as we get into the sport itself  ’brand’ Africa starts losing out. Our screens are filled with images of the football where the inside of one stadium is much like any other and the ubiquitous pundits much as they are in any Match of the Day. The very ordinary England/USA game could have been anywhere.

This where the vuvuzela comes in! 

 It has been described as sounding like a lovesick elephant and at the opening cremony some 80,000 of them, at 127 decibels, were louder than a jet taking off.  Ear plugs are being sold at stadium entrances, broadcasters have complained but FIFA, in a rare moment of good sense, have not banned them.

As one fan said “it represents our country, its what we’re about”. Or, as Dan McDougall in the Sunday Times put it “this cacophony of sound that has become the symbol of this World Cup”.

When the predictable pundits have finished being predictable and the last controversial football has been kicked,  the  sound of the vuvuzela will long remind us how this World Cup really was different.

Could pitches use sound to greater effect?

 Two stories have dominated front pages over the last few weeks. BP’s attempts to stem the oil and England’s preparation for the World Cup. One is about a disaster that is real. The other about a possible disaster that is not. 

This is the face of the man who is trying to reassure the world, particularly America, that things will be alright. He is not succeeding. Partly, of course, because no-one knows yet what will work. But partly because he simply does not look the part. He does not inspire confidence  and some ill-chosen words have not helped.

This is the face of the man who is trying to reassure us that, despite Rio’s Knee, things will be alright. He is succeeding. Wisely, he  says little so that there are few ill-chosen words. But, as Hugh McIvanney writes in the Sunday Times, “he has an aura of the formidable…” Against our better judgement we are reassured.

Such is the power of body language. Capello is paid some 50% more than Hayward, but now that Inter have dropped out perhaps BP should make him an offer.