Rehearsals: The Ten Basics

  1. People
    • All the cast throughout in all rehearsal
    • Positions/who sits where/stands/moves!
    • Individual rehearsals as needed
    • Emphasis on opening and handovers
  2. Timings
    • Aim full rehearsal 24 hours before
    • Rehearse in morning (not evening)
    • Time the total – assume 15% longer on the day
  3. Location
    • In actual room
    • Or recce venue and replicate in rehearsal
    • Prop/choreograph before rehearsal starts
  4. Presentation materials
    • Check all materials ready
    • In order and sizes required
    • How displayed during/end of pitch
  5. Client stuff
    • Client products (and competitor)
    • Competitor/client ads
    • Client brief
    • Website (or access if needed)
    • Relevant mags/other references
  6. Question and answer session
    • Rehearse who chairs/“fields”
    • Prepare written likely questions
    • In pitch listen out for follow up opportunity
  7. Presentation equipment/IT
    • Laptop/projector/DVD/sounds etc/screens
    • If away, check and double check with client.
    • Ensure “comfort level” in handling
    • Flip charts/pentels/pins/tape/blue tac/carrier bags etc
  8. Accessories
    • Flowers/music/”decorate”
    • Pads/pencils/name tags
    • Refreshment – before, during, after
    • Agenda sheets/boards/Agency branding
  9. Meeting and greeting and leaving
    • Receptionist briefing
    • “Welcome”/dress reception
    • Who meets
    • Transport arranged
  10. Documents/leave behinds/”souvenirs”
    • Review all agreed items/documents
    • Branded DVDs/CDs
    • Packaged/personalised carrier
    • NB. DO NOT LET DOCUMENTS PREPARATION EAT INTO REHEARSAL TIME

Download Michael Parker’s “pitchcoach.co.uk” guide to Rehearsals: The Ten Basics as a PDF.


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