It’s a truism I guess, but principles aren’t worth much if they are not put into practice. This is where the Best Practice Guides come into their own.
The latest guide is Staging and Content. In effect, it looks at practical ideas to address the principle that ‘it’s not what you say but the way you say it’ that matters in pitching.
Another fundamental principle is that the better you manage available time, resource and, most of all your energy, in the lead up and during the pitch itself, the greater your strike rate. The Perfect Pitch Process guide looks at ways of achieving this.
Decisions are rarely taken on rational grounds alone. ‘People buy people’. This principle so easily forgotten in the often feverish last minute attempt to improve content. The Rehearsal guides and Chemistry Lessons are intended to help make people, not content, the heroes and heroines!
The guides, copyright of parkerinc , are easily downloadable for reference at the appropriate stage in any pitch. If anyone has, or knows of, other guides that might be shared please let us know