+ Often the client’s chemistry brief is vague and lacks a
+ The temptation is to treat the meeting casually, with no
+ Chemistry is all about bonding. The prospect wants
to get a sense of your culture, your personality, your
people – and how well you would work with their team.
+ A good chemistry meeting can win the business before
the pitch. The same holds true of credentials which are
often chemistry under a different name.
+ Therefore treat them as THE pitch.
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